Marketing Society Awards for Excellence 2010 in association with Marketing and supported by Accenture
Closing date Friday 5 February 2010
Entry Criteria
Please read these entry criteria carefully, as we have made changes based on judges’ feedback from the 2009 Awards. There are new categories for E-Commerce and Marketing on a Shoestring, and a number of existing categories have had their titles and criteria revised.
The awards categories reflect strategic marketing objectives that are common to all organisations. Your submissions will be judged against the marketing achievements of all types of business rather than just those of direct competitors in your industry sector.
The Marketing Society Awards for Excellence are designed to be accessible to organisations of every size and description. There is one special prize for an outstanding business to business marketing case, and one special prize for the best SME entry.
Entrants should provide independent and robust data that supports the claims made. The judges will give more weight to quantitative data and comparable trend data over time. Key measures which should ideally be included are sales, profit, market share and customer attitudes.
Confidentiality
All material will remain confidential to the judges. Winning cases will be published in Marketing and on The Marketing Society website (www.marketing-society.org.uk). Selected cases will also be published in a future edition of the book “Marketing Excellence”. Entrants have the right to mark financial information or sensitive parts of their entry as ‘Not for publication’. This will in all cases be respected by the organisers.
Guidance on Entering
For further information please call Steven Lewis at Haymarket on 020 8267 4042 or Hugh Burkitt, Chief Executive of The Marketing Society on 020 8973 1352 or Suki Thompson, Chairman of the Marketing Society Awards for Excellence team on 020 7605 1627, or go to:
www.marketingsocietyawards.com or
www.marketing-society.org.uk
How to enter
Submission
An entry must take the form of a written submission to a maximum of 2000 words on sheets of A4 single sided paper and an accompanying executive summary of 300 words. Please note your word count on the last page. The submission should be illustrated to aid the judges in their evaluation of the case. You will need to supply 5 hard copies of your submission.
Summary
Please submit with each entry an Executive Summary of no more than 300 words. This should cover:
• Objective
• Scale of the task
• Key results
Entry Form
Each entry must be accompanied by the official entry form and authorised by a board-level representative from the client company. Photocopies of the form for multiple entries are acceptable. Additional forms are available from the address below. Please send your completed entry to:
Steven Lewis
The Marketing Society Awards for Excellence
Haymarket Events
174 Hammersmith Road
London
W6 7JP
Tel: 020 8267 4042
Web: www.marketingsocietyawards.com
Support Material
No support material is required as the judges will be evaluating the strengths of the written cases. If you do wish to send support material, where possible please send CD ROM’s instead of large items.
If your entry relates to a new product, samples may be supplied. Support material will not be kept for collection unless clearly requested at the time of entry. All other material will be securely destroyed following the 2010 Awards.
Permission
When submitting your entry, ensure you have obtained permission to feature material from external suppliers as necessary. Third parties should be made aware that the material may appear in print in Marketing.
Case Studies
The Marketing Society and Marketing will publish winning and shortlisted case studies, to promote marketing excellence. If your case study contains sensitive information, you should clearly state this and indicate which information should not be published. In addition, some winners will be approached and invited to present at a best practice event in 2010.
Authorship
If you wish you may state the author(s) of the entry and these will be credited on the night and in the awards winners’ book.
Who Can Enter
Entries may be submitted by the owner of the brand or company, or their marketing agency. All agencies entering must gain prior approval from a director at the client company, and supply that individual’s email address for verification. You do not have to be a member of The Marketing Society to enter the Awards.
Entry fees
• Member: £375 + VAT for each entry
• Non member: £475 + VAT for each entry
• Charity: £300 + VAT for each entry into the not-for-profit category from a charity/not-for-profit organisation
• Young Marketer of the Year: £150 + VAT
Kerris Bright – Global CMO of Akzo Nobel - a judge this year and a former winner of the Grand Prix – tells you why you should enter (the Marketing Society Awards for Excellence in association with Marketing) and offers some hints on how to win at:
www.marketing-society.org.uk/events/awards-for-excellence-2010/
